netScore Overview

netScore® is a unique online traffic measurement service designed to provide more accurate indicators of online business performance for both e-commerce and content sites in three ways.

First, netScore utilizes a massive panel of over 1.5 million people, allowing for more accurate results as well as a significant representation of all key audience segments: Home, Work, College & University and Non – U.S.

Second, netScore uses a revolutionary, patent-pending technology to capture both surfing and buying behavior. In fact, netScore includes the ability to rank sites according to their visitors’ online purchasing behavior using its proprietary Buying Power Index (BPI™).

And finally, netScore uses a measurement methodology designed to more closely match the way web log files are created, providing results that are more consistent with a site’s actual web logs. For more information, follow the links below, or download the netScore.pdf: