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netScore® : Internet Traffic Measurement Service
  from comScore Networks.


netScore is a revolutionary internet traffic measurement service that provides eBusinesses with a more comprehensive understanding of online business performance. This breakthrough product uses patent-pending technology to capture all surfing and buying activity from the comScore Global Network – the largest online customer information source ever assembled. With more than 1.5 million opt-in members, the comScore Global Network is the only panel large enough to provide a true representation of online behavior across the entire Internet.

Unique Buying Power Index
With netScore, you get a more complete picture of how online businesses are actually performing. That’s because netScore is the only traffic measurement service that also measures the online purchasing power of a site’s visitors through a unique Buying Power Index (BPI™). The netScore BPI is the only index of its kind that enables you to evaluate whether a particular audience is well positioned to attract advertisers’ dollars overall and across 13 product categories.

Unprecedented Accuracy
netScore’s data collection and interpretation methods are designed to closely reflect the way Web site log files are produced. That means with netScore, you now have accurate audience measurement data that directly correlates to your own site’s log files.

Distinct Audience Segments
With significant representation of multiple audience segments, netScore allows you to gain a deeper understaind of where visitors are physically located when they access your Web site. With its massive panel of over 1.5 million members, netScore is able to divide its Internet traffic measurement into four distinct, sizeable audience segments:

1. U.S. Home 2. U.S. Work 3. U.S. College & University 4. Non - U.S.

 



BPI™ Top 10
December 2002

Site

BPI
tivo.com
1,076
wwte1.com
860
hertz.com
856
wine.com
854
dollar.com
793
nationalcar.com
791
lbcatalog.com
757
avenue.com
756
myitem.com
744
resobase.com
726
BPI ranking for top 1,000 sites based on U.S. unique visitors.
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University Internet Activity Picks Up As School Year Winds Down
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Television Takes The Award Over The Web On Oscar Night Despite Sharp Growth In Site Traffic
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Online Activity Paints A Rich Picture Of The Minds, Hearts And Interests Of World Citizens In February
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Does America Love Its Mom More Than Its Sweetheart?
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Worldwide Internet Population And Online Travel Set New High Altitude Records In January
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washingtonpost.com To Use comScore And netScore For Internet Audience Measurement
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More news from comScore
 
netScore is a product of comScore Networks. netScore, the netScore logo, netScore Traffic, netScore Traffic & Buying and netScore Site Profiler are trade and service marks owned by comScore Networks

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